Another inspiring and insightful talk by Simon Sinek. Catch the full talk in the video above.
- What distinguishes one company or leader from another? It starts with “why” you’re doing what you’re doing and then how your communicating that to others.
- To be successful, advertise your why before explaining your what and how.
- When hiring people to work under you, look for people whose “why” matches your “why”.
- People want to invest in your beliefs before they invest in the products or services you offer.